Search Engine Optimization

Approach on Search Engine Optimization: Following is a high level project plan for website's Search Engine Optimization:

Collect and optimize the list of keywords. We are using Web Position, Word Tracker & Keyword Discovery software and website for this.
Competitor analysis using web position software.
Identify the list of key service area/pages to optimize. Optimize the keyword list further based on the this list.
Create a mapping list for the key service area/pages and keyword for each page

Deliverable at the end of this phase:

Make changes to the page URL, Page Title, H1, H2 & H3 tags in contents and overall contents to spread the keywords on the every page
Make changes in the core template if needed to support better Url (friendly Url). Also fix the some Url that used some technical words like ahsmidmenu1.

Deliverable at the end of this phase:

Run the web Position software for the key service area/pages to analyze how they performing for the keywords selected for that page after all the updates have been made.
Submitting website to Google and other search engine.

Deliverable at the end of this phase:

Website promotion using AdWrord and other paid advertising services
Creating link to hospital website and key service pages on other websites

Deliverable at the end of this phase:

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