Skip to main content

Search Engine Optimization

Approach on Search Engine Optimization: Following is a high level project plan for website's Search Engine Optimization:
  1. Collect and optimize the list of keywords. We are using Web Position, Word Tracker & Keyword Discovery software and website for this.
  2. Competitor analysis using web position software.
  3. Identify the list of key service area/pages to optimize. Optimize the keyword list further based on the this list.
  4. Create a mapping list for the key service area/pages and keyword for each page

    5. Deliverable at the end of this phase:
    a. List of optimized keyword
    b. List of key pages and list of keywords for each page. For each page there will be one main keyword phrase and two or more sub keyword phrase

  5. Make changes to the page URL, Page Title, H1, H2 & H3 tags in contents and overall contents to spread the keywords on the every page
  6. Make changes in the core template if needed to support better Url (friendly Url). Also fix the some Url that used some technical words like ahsmidmenu1.

    7. Deliverable at the end of this phase:
    a. Home page and key pages are optimized.
    b. Website ranking and position will increase further
    c. Note: It will take 3-6 months for Google to reflects the changes

  7. Run the web Position software for the key service area/pages to analyze how they performing for the keywords selected for that page after all the updates have been made.
  8. Submitting website to Google and other search engine.

    9. Deliverable at the end of this phase:
    a. Google and other search engine will visit the website and crawl & index the website
    b. Web position reports on the optimized pages
  9. Website promotion using AdWrord and other paid advertising services
  10. Creating link to hospital website and key service pages on other websites

    11. Deliverable at the end of this phase:
    a. Website ranking and position will increase further
Labels:

Comments

Post a Comment

Popular posts from this blog

SharePoint WebPart Error - Unable to add selected web part (s) – MOSS 2007

ISSUE: Recently I faced this issue that when I try to deploy my WebPart.  Unable to add selected web part(s). WebPartName: Cannon unregister UpdatePanel with ID ‘ctl00RTMPanel’ since it was not registerd with the ScripManager. This might occure if the UpdatePanel was removed from the control tree and later added again, which is not supported. Parameter name: updatePanel.   I faced this issue twice and both the time the issue was not what display here. This could be sure to any error in the WebPart. Following are list resolution from multiple instances.   RESOLUTION: 1. Check the WebPartName.webpart file. Check whether you have a proper PublicKeyToken value. When I face the issue the value was PublicKeyToken=$PublicKeyToken$. If you have used WSP builder then in the Visual Studio you will find this file at \WebPartsProject\12\TEMPLATE\FEATURES\WebPartName\WebPartName.webpart. Sometime when you create a new WebPart using WSP builder then ...
4 comments
Read More >>>

Could not open virtual machine – vmx is not a valid virtual machine configuration file

I recently faced an issue with one of my VMWare virtual machine that when I try to run this virtual machine it did not work. VMWare display this message that “Could not open virtual machine: .vmx. ".vmx" is not a valid virtual machine configuration file.” ISSUE: Could not open virtual machine: G:\VPC\RakhiQAXPProfQtp\Windows XP Professional.vmx. "G:\VPC\RakhiQAXPProfQtp\Windows XP Professional.vmx" is not a valid virtual machine configuration file. I try to open .vmx file [G:\VPC\RakhiQAXPProfQtp\Windows XP Professional.vmx] in notepad then I found it was empty (0 KB). Resolution: I wanted to resolve it quickly so I try following method and it worked very well. But this is not a valid documented process so please try with caution. Following are the steps 1. First of all go to the folder where you have your virtual machine and delete all .lck folders. 564df2d4-03de-04e8-d1c3-bd2d53dcb1b7.vmem.lck Windows XP Professional.vmdk.lck ...
13 comments
Read More >>>

Google Chrome Error - Ah, Snap! Something went wrong while displaying this webpage

Many users are facing following error when they try to load the new Google Chrome Browser. Due to this error they could not use Google Chrome browser on their machine. This error is coming right after they installed the Google Chrome browser. The error message says: "Ah, Snap! Something went wrong while displaying this webpage. To continue, press Reload or go to another page." Following is a screen shot of the error. Error message asks to reload the or go to another page but no matter what they do, they still see this error message. Thanks to Rupesh Bhochhibhoya for solution to this problem. As per him, this problem is most probably because of anti-virus. The solution I learn is: goto properties of browser shortcut then append --no-sandbox on target line. Like: "C:\Documents and Settings\Administrator\Local Settings\Application Data\Google\Chrome\Application\chrome.exe" --no-sandbox then you are ready to go!! Please post in the comment if you have furt...
25 comments
Read More >>>