Skip to main content

Search Engine Optimization

Approach on Search Engine Optimization: Following is a high level project plan for website's Search Engine Optimization:
  1. Collect and optimize the list of keywords. We are using Web Position, Word Tracker & Keyword Discovery software and website for this.
  2. Competitor analysis using web position software.
  3. Identify the list of key service area/pages to optimize. Optimize the keyword list further based on the this list.
  4. Create a mapping list for the key service area/pages and keyword for each page

  5. Deliverable at the end of this phase:
    a. List of optimized keyword
    b. List of key pages and list of keywords for each page. For each page there will be one main keyword phrase and two or more sub keyword phrase

  6. Make changes to the page URL, Page Title, H1, H2 & H3 tags in contents and overall contents to spread the keywords on the every page
  7. Make changes in the core template if needed to support better Url (friendly Url). Also fix the some Url that used some technical words like ahsmidmenu1.

  8. Deliverable at the end of this phase:
    a. Home page and key pages are optimized.
    b. Website ranking and position will increase further
    c. Note: It will take 3-6 months for Google to reflects the changes

  9. Run the web Position software for the key service area/pages to analyze how they performing for the keywords selected for that page after all the updates have been made.
  10. Submitting website to Google and other search engine.

  11. Deliverable at the end of this phase:
    a. Google and other search engine will visit the website and crawl & index the website
    b. Web position reports on the optimized pages
  12. Website promotion using AdWrord and other paid advertising services
  13. Creating link to hospital website and key service pages on other websites

  14. Deliverable at the end of this phase:
    a. Website ranking and position will increase further


Popular posts from this blog

SharePoint WebPart Error - Unable to add selected web part (s) – MOSS 2007

ISSUE: Recently I faced this issue that when I try to deploy my WebPart.  Unable to add selected web part(s). WebPartName: Cannon unregister UpdatePanel with ID ‘ctl00RTMPanel’ since it was not registerd with the ScripManager. This might occure if the UpdatePanel was removed from the control tree and later added again, which is not supported. Parameter name: updatePanel.   I faced this issue twice and both the time the issue was not what display here. This could be sure to any error in the WebPart. Following are list resolution from multiple instances.   RESOLUTION: 1. Check the WebPartName.webpart file. Check whether you have a proper PublicKeyToken value. When I face the issue the value was PublicKeyToken=$PublicKeyToken$. If you have used WSP builder then in the Visual Studio you will find this file at \WebPartsProject\12\TEMPLATE\FEATURES\WebPartName\WebPartName.webpart. Sometime when you create a new WebPart using WSP builder then you do not get

TIME – 25 Best Blogs of 2009

Every year Time makes a list of best blogs in the world. They chose 25 blogs from millions of blogs in the world, spanning politics, housekeeping, astronomy and everything in between. Below if a direct link to the TIME website for the list. I also copied it to easy comparison of last year best with this year best blogs.   25 Best Blogs of 2009     25 Best Blogs 2008   25 Best Blogs of 2009 Talking Points Memo The Huffington Post Lifehacker Metafilter The Daily Dish by Andrew Sullivan Freakonomics BoingBoing Got2BeGreen Zen Habits The Conscience of a Liberal: Paul Krugman Crooks and Liars Generación Y Mashable Slashfood Official Google Blog synthesis bleat /Film Seth Godin's Blog Deadspin: Spor

Howto Run Your HTML Static Website Locally In IIS On Windows PC

WHAT & WHY: As a developer many time you may wish if you could run your static HTML website locally on your computer (Windows 7, Windows Vista, Windows XP, Windows 2008). Although with Static website, you could easily download and double click the index.html or home.html file to open and run other pages. But this will not give you the real world senario. For example you will not able to use a path like /images/home-page-banner.jpg. You will have to use a relative paths like ../images/home-page-banner.jpg. Following are very easy steps to do so. These steps are for Static HTML website. I will also post steps for more advance websites that uses ASP, ASP.NET, Dotnetnuke etc and uses database server.   WHAT YOU NEED: 1. IIS Server installed on your local machine 2. FTP username, password to download files form your FTP server 3. Administrative rights on local machine. Many task will display messages requesting Administrative privilege to run the task.    STEPS: 1.